Dzen

Институт бизнеса и дизайна B&D

Key platform metrics and content signals.

Dzen last 28 days Updated: 13.03.2026 03:10 Data confidence: High Data coverage: Full

dzen.ru/bdinstitute

Editorial format Within-platform comparison No cross-platform comparison
Platform metrics
Brand page Log in for access
Permalink
Dzen subs 295
Publication rate 0.46 posts/day
Dzen VR (median) 6.10%
Best metric Publication rate

0.46 posts/day · Leader

Gap to median +44%

Comparison is available for 5 metrics.

Needs attention Publication rate

0.46 posts/day · Leader

Scale and structure

Dzen subs
295
Publication rate
0.46 posts/day
Dzen VR (median)
6.10%
IR (by views)
0.51%
LR (by views)
0.43%

Best content

Other platforms

VK
Full 13.03.2026 03:10
Partial 13.03.2026 03:10
Next step

Check Dzen in benchmarks

Dzen VR (median) on Dzen needs attention right now. Open the platform slice to see median, leaders, and gap.

Below median
Platform benchmark

Why this tip: Dzen, Dzen VR (median), Below median, current value 6.10%.