Dzen

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Key platform metrics and content signals.

Dzen last 28 days Updated: 23.03.2026 13:37 Data confidence: Medium Data coverage: Partial Косметика и бьюти-ритейл

dzen.ru/inlavka

Editorial format Within-platform comparison No cross-platform comparison
Platform metrics
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Dzen subs 15 618
Publication rate 0.32 posts/day
Dzen VR (median) 0.01%
Best metric IR (by views)

9.09% · Leader

Gap to median -43%

Comparison is available for 5 metrics.

Needs attention Dzen subs

15 618 · Below median

Scale and structure

Dzen subs
15 618
Publication rate
0.32 posts/day
Dzen VR (median)
0.01%
IR (by views)
9.09%
LR (by views)
9.09%

Other platforms

VK
Full 23.03.2026 13:37
Partial 23.03.2026 13:37

Diagnostics

  • Only top materials are available so far.
Next step

Check Dzen in benchmarks

Dzen subs on Dzen needs attention right now. Open the platform slice to see median, leaders, and gap.

Below median
Platform benchmark

Why this tip: Dzen, Dzen subs, Below median, current value 15 618.