Dzen

LADA

Key platform metrics and content signals.

Dzen last 28 days Updated: 21.03.2026 15:47 Data confidence: High Data coverage: Partial Автодилеры

zen.yandex.ru/lada_ru

Editorial format Within-platform comparison No cross-platform comparison
Platform metrics
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Dzen subs 11 787
Publication rate 0.14 posts/day
Dzen VR (median) 15.27%
Dzen ER (median) 0.62%
Best metric IR (by views)

2.74% · Leader

Gap to median -56%

Comparison is available for 6 metrics.

Needs attention Publication rate

0.14 posts/day · Below median

Scale and structure

Dzen subs
11 787
Publication rate
0.14 posts/day
Dzen VR (median)
15.27%
Dzen ER (median)
0.62%
IR (by views)
2.92%
LR (by views)
2.13%

Other platforms

VK
Full 21.03.2026 15:47

Diagnostics

  • Only top materials are available so far.
Next step

Check Dzen in benchmarks

Publication rate on Dzen needs attention right now. Open the platform slice to see median, leaders, and gap.

Below median
Platform benchmark

Why this tip: Dzen, Publication rate, Below median, current value 0.14 posts/day.