Dzen

Маркетплейс Топ Подарков

Key platform metrics and content signals.

Dzen last 28 days Updated: 19.03.2026 11:56 Data confidence: High Data coverage: Partial Платежные и расчетные сервисы

dzen.ru/toppodarkov_ru

Editorial format Within-platform comparison No cross-platform comparison
Platform metrics
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Dzen subs 13
Publication rate 0.18 posts/day
Dzen VR (median) 23.08%
Dzen ER (median) 15.38%
Best metric Dzen ER (median)

15.38% · Leader

Gap to median -44%

Comparison is available for 6 metrics.

Needs attention Publication rate

0.18 posts/day · Below median

Scale and structure

Dzen subs
13
Publication rate
0.18 posts/day
Dzen VR (median)
23.08%
Dzen ER (median)
15.38%
IR (by views)
3.47%
LR (by views)
2.89%

Other platforms

VK
Full 19.03.2026 11:56
Top materials only 19.03.2026 11:56

Diagnostics

  • Only top materials are available so far.
Next step

Check Dzen in benchmarks

Publication rate on Dzen needs attention right now. Open the platform slice to see median, leaders, and gap.

Below median
Platform benchmark

Why this tip: Dzen, Publication rate, Below median, current value 0.18 posts/day.