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Comparison period

Same period: last 28 days
department.ru: last 28 days izumdress.ru: last 28 days Snapshot department.ru: 25.03.2026 08:20 Snapshot izumdress.ru: 26.03.2026 08:57
Headline izumdress.ru wins more metric duels
Wins: department.ru 4
Wins: izumdress.ru 6
Metric duels 10

Cross-brand summary

Metric department.ru izumdress.ru Winner
Platforms with data 2 2 Tie
Content platforms 2 2 Tie
App platforms 0 0 Tie
Median publishing rate 2.54 / day 0.78 / day department.ru
Median relative reach 6.82% 46.19% izumdress.ru
Median engagement 1.97% 2.89% izumdress.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

department.ru

Platform profile
Most active platform
Telegram — 3 posts/day
Strongest relative reach
Telegram — 6.82%
Strongest engagement
VK — 1.97%
Largest audience
Telegram — 968 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 429 2.07 posts/day — 1.97% —
Telegram 968 3 posts/day 6.82% — —

izumdress.ru

Platform profile
Most active platform
VK — 0.96 posts/day
Strongest relative reach
Telegram — 46.19%
Strongest engagement
VK — 2.89%
Largest audience
Telegram — 197 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 179 0.96 posts/day — 2.89% —
Telegram 197 0.6 posts/day 46.19% — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram izumdress.ru Only: YouTube

VK

izumdress.ru leads 3:2
Comparison period: last 28 days on both sides
department.ru Platform page izumdress.ru Platform page
Metric department.ru izumdress.ru Winner
VK subscribers 429 179 department.ru
Publication rate 2.07 posts/day 0.96 posts/day department.ru
IR (by views) 1.97% 2.89% izumdress.ru
LR (by views) 1.63% 2.72% izumdress.ru
Total VK video views 749 1 774 izumdress.ru

department.ru

Top publications

Other signals

Best day
By mean: Tuesday; By median: Thursday
Best weekday for VK clips
By mean: Thursday; By median: Thursday

Words and phrases

Best words
коллекцию представил gucci марта цветах новую
Worst words
вошли выпустили представили
Best word pairs
новую коллекцию
Best words
departmentru
Worst words
department

izumdress.ru

Top publications

Other signals

Best day
By mean: Friday; By median: Friday
Best weekday for VK clips
By mean: Tuesday; By median: Tuesday

Words and phrases

Best words
izum_salon
Worst words
izum_dress модной москва одежды салон
Worst word pairs
izum_dress салон модной одежды одежды москва салон модной
Worst three-word phrases
izum_dress салон модной модной одежды москва салон модной одежды

Telegram

izumdress.ru leads 3:2
Comparison period: last 28 days on both sides
department.ru Platform page izumdress.ru Platform page
Metric department.ru izumdress.ru Winner
TG subs 968 197 department.ru
Publication rate 3 posts/day 0.6 posts/day department.ru
TG VR (median) 6.82% 46.19% izumdress.ru
TG median views 66 91 izumdress.ru
Telegram positive reactions share 66.67% 100.00% izumdress.ru