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Comparison period

Same period: last 28 days
department.ru: last 28 days latrenda.ru: last 28 days Snapshot department.ru: 25.03.2026 08:20 Snapshot latrenda.ru: 25.03.2026 01:29
Headline latrenda.ru wins more metric duels
Wins: department.ru 3
Wins: latrenda.ru 8
Metric duels 11

Cross-brand summary

Metric department.ru latrenda.ru Winner
Platforms with data 2 3 latrenda.ru
Content platforms 2 3 latrenda.ru
App platforms 0 0 Tie
Median publishing rate 2.54 / day 1.28 / day department.ru
Median relative reach 6.82% 27.20% latrenda.ru
Median engagement 3.14% 1.59% department.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

department.ru

Platform profile
Most active platform
Telegram — 3 posts/day
Strongest relative reach
Telegram — 6.82%
Strongest engagement
Telegram — 4.31%
Largest audience
Telegram — 968 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 968 3 posts/day 6.82% 4.31% —
VK 429 2.07 posts/day — 1.97% —

latrenda.ru

Platform profile
Most active platform
Dzen — 2 posts/day
Strongest relative reach
Dzen — 34.48%
Strongest engagement
VK — 3.09%
Largest audience
Dzen — 77 079 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 6 730 1.28 posts/day 19.91% 1.59% —
Dzen 77 079 2 posts/day 34.48% 1.57% —
VK 37 646 1 post/day — 3.09% —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram latrenda.ru Only: Dzen

VK

latrenda.ru leads 4:1
Comparison period: last 28 days on both sides
department.ru Platform page latrenda.ru Platform page
Metric department.ru latrenda.ru Winner
VK subscribers 429 37 646 latrenda.ru
Publication rate 2.07 posts/day 1 post/day department.ru
IR (by views) 1.97% 3.09% latrenda.ru
LR (by views) 1.63% 2.50% latrenda.ru
Total VK video views 749 494 413 latrenda.ru
Total VK video comments — 182 —

department.ru

Top publications

Other signals

Best day
By mean: Tuesday; By median: Thursday
Best weekday for VK clips
By mean: Thursday; By median: Thursday

Words and phrases

Best words
коллекцию представил gucci марта цветах новую
Worst words
вошли выпустили представили
Best word pairs
новую коллекцию
Best words
departmentru
Worst words
department

Telegram

latrenda.ru leads 4:2
Comparison period: last 28 days on both sides
department.ru Platform page latrenda.ru Platform page
Metric department.ru latrenda.ru Winner
TG subs 968 6 730 latrenda.ru
Publication rate 3 posts/day 1.28 posts/day department.ru
TG VR (median) 6.82% 19.91% latrenda.ru
IR (by views) 4.31% 1.59% department.ru
TG median views 66 1 340 latrenda.ru
Telegram positive reactions share 66.67% 96.53% latrenda.ru