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Comparison period

Same period: last 28 days
enshop.ru: last 28 days микрос.рф: last 28 days Snapshot enshop.ru: 25.03.2026 05:01 Snapshot микрос.рф: 26.03.2026 10:08
Headline enshop.ru wins more metric duels
Wins: enshop.ru 7
Wins: микрос.рф 3
Metric duels 10

Cross-brand summary

Metric enshop.ru микрос.рф Winner
Platforms with data 2 7 микрос.рф
Content platforms 2 4 микрос.рф
App platforms 0 3 микрос.рф
Median publishing rate 1.41 / day 0.71 / day enshop.ru
Median relative reach 21.32% 16.48% enshop.ru
Median engagement 31.90% 1.62% enshop.ru
Best app rating — 5 —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

enshop.ru

Platform profile
Most active platform
Telegram — 1.5 posts/day
Strongest relative reach
Telegram — 21.32%
Strongest engagement
VK — 31.90%
Largest audience
VK — 518 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 518 1.32 posts/day — 31.90% —
Telegram 319 1.5 posts/day 21.32% — —

микрос.рф

Platform profile
Most active platform
Telegram — 0.72 posts/day
Strongest relative reach
Telegram — 16.48%
Strongest engagement
VK — 1.62%
Best app
App Store — 5
Largest audience
VK — 25 984 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 25 984 0.71 posts/day — 1.62% —
Telegram 3 010 0.72 posts/day 16.48% — —
RuStore 929 — — — 4.5
App Store — — — — 5
YouTube 11 800 — — — —
Dzen 987 — — — —
Google Play 1 000 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram микрос.рф Only: Odnoklassniki микрос.рф Only: YouTube микрос.рф Only: Dzen микрос.рф Only: Google Play микрос.рф Only: App Store микрос.рф Only: RuStore

VK

enshop.ru leads 4:1
Comparison period: last 28 days on both sides
enshop.ru Platform page микрос.рф Platform page
Metric enshop.ru микрос.рф Winner
VK subscribers 518 25 984 микрос.рф
Publication rate 1.32 posts/day 0.71 posts/day enshop.ru
IR (by views) 31.90% 1.62% enshop.ru
LR (by views) 22.27% 1.21% enshop.ru
Total VK video views 140 920 6 159 enshop.ru
Total VK video comments — 4 —

Telegram

enshop.ru leads 3:2
Comparison period: last 28 days on both sides
enshop.ru Platform page микрос.рф Platform page
Metric enshop.ru микрос.рф Winner
TG subs 319 3 010 микрос.рф
Publication rate 1.5 posts/day 0.72 posts/day enshop.ru
TG VR (median) 21.32% 16.48% enshop.ru
TG median views 68 496 микрос.рф
Telegram positive reactions share 100.00% 80.43% enshop.ru