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Comparison period

Same period: last 28 days
holod-room.ru: last 28 days apteka74.ru: last 28 days Snapshot holod-room.ru: 25.03.2026 18:00 Snapshot apteka74.ru: 25.03.2026 16:52
Headline apteka74.ru wins more metric duels
Wins: holod-room.ru 2
Wins: apteka74.ru 3
Metric duels 5

Cross-brand summary

Metric holod-room.ru apteka74.ru Winner
Platforms with data 2 3 apteka74.ru
Content platforms 2 3 apteka74.ru
App platforms 0 0 Tie
Median publishing rate 0.65 / day 0.55 / day holod-room.ru
Median relative reach 1.64% 34.72% apteka74.ru
Median engagement 1.27% 0.88% holod-room.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

holod-room.ru

Platform profile
Most active platform
VK — 0.86 posts/day
Strongest relative reach
Dzen — 1.64%
Strongest engagement
Dzen — 1.96%
Largest audience
VK — 969 descriptive only
Platform Audience Activity Reach Engagement App rating
Dzen 122 0.43 posts/day 1.64% 1.96% —
VK 969 0.86 posts/day — 0.58% —

apteka74.ru

Platform profile
Most active platform
Telegram — 0.78 posts/day
Strongest relative reach
Telegram — 34.72%
Strongest engagement
VK — 1.15%
Largest audience
VK — 12 477 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 216 0.78 posts/day 34.72% 0.61% —
VK 12 477 0.32 posts/day — 1.15% —
Dzen 110 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Dzen apteka74.ru Only: Telegram apteka74.ru Only: Odnoklassniki

VK

apteka74.ru leads 3:1
Comparison period: last 28 days on both sides
holod-room.ru Platform page apteka74.ru Platform page
Metric holod-room.ru apteka74.ru Winner
VK subscribers 969 12 477 apteka74.ru
Publication rate 0.86 posts/day 0.32 posts/day holod-room.ru
IR (by views) 0.58% 1.15% apteka74.ru
LR (by views) 0.46% 0.88% apteka74.ru

Dzen

holod-room.ru leads 1:0
Comparison period: last 28 days on both sides
holod-room.ru Platform page apteka74.ru Platform page
Metric holod-room.ru apteka74.ru Winner
Dzen subs 122 110 holod-room.ru
Publication rate 0.43 posts/day — —
Dzen VR (median) 1.64% — —
IR (by views) 1.96% — —
LR (by views) 1.96% — —