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Comparison period

Same period: last 28 days
kelian.ru: last 28 days belwax.ru: last 28 days Snapshot kelian.ru: 23.03.2026 19:09 Snapshot belwax.ru: 26.03.2026 02:49
Headline belwax.ru wins more metric duels
Wins: kelian.ru 5
Wins: belwax.ru 12
Metric duels 24

Cross-brand summary

Metric kelian.ru belwax.ru Winner
Platforms with data 5 5 Tie
Content platforms 4 4 Tie
App platforms 1 1 Tie
Median publishing rate 2.29 / day 2.40 / day belwax.ru
Median relative reach 4.95% 5.34% belwax.ru
Median engagement 0.47% 0.46% kelian.ru
Best app rating 4.51 4.51 Tie

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

kelian.ru

Platform profile
Most active platform
VK — 3.64 posts/day
Strongest relative reach
Telegram — 8.91%
Strongest engagement
Dzen — 0.48%
Best app
Google Play — 4.51
Largest audience
Google Play — 10 000 000 descriptive only
Platform Audience Activity Reach Engagement App rating
Dzen 81 012 1.32 posts/day 0.99% 0.48% —
VK 465 969 3.64 posts/day — 0.46% —
Telegram 306 000 2.29 posts/day 8.91% — —
Google Play 10 000 000 — — — 4.51

belwax.ru

Platform profile
Most active platform
VK — 3.68 posts/day
Strongest relative reach
Telegram — 9.70%
Strongest engagement
Dzen — 0.48%
Best app
Google Play — 4.51
Largest audience
Google Play — 10 000 000 descriptive only
Platform Audience Activity Reach Engagement App rating
Dzen 81 089 1.32 posts/day 0.99% 0.48% —
VK 467 196 3.68 posts/day — 0.44% —
Telegram 305 000 2.4 posts/day 9.70% — —
Google Play 10 000 000 — — — 4.51

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram Shared: Odnoklassniki Shared: Dzen Shared: Twitter Shared: Google Play

Site

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
For this platform, only presence can be compared so far.

VK

belwax.ru leads 4:2
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
VK subscribers 465 969 467 196 belwax.ru
Publication rate 3.64 posts/day 3.68 posts/day belwax.ru
IR (by views) 0.46% 0.44% kelian.ru
LR (by views) 0.31% 0.30% kelian.ru
Total VK video views 799 873 865 170 belwax.ru
Total VK video comments 437 465 belwax.ru

kelian.ru

Top publications

Other signals

Best day
By mean: Friday; By median: Friday

Words and phrases

Best words
сейчас такое когда увидеть
Worst words
прямо чтобы потому здесь можно короче
Worst words
авиасейлс

belwax.ru

Top publications

Other signals

Best day
By mean: Friday; By median: Friday

Words and phrases

Best words
сейчас такое когда увидеть
Worst words
прямо чтобы потому здесь можно короче
Worst words
авиасейлс

Telegram

belwax.ru leads 3:2
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
TG subs 306 000 305 000 kelian.ru
Publication rate 2.29 posts/day 2.4 posts/day belwax.ru
TG VR (median) 8.91% 9.70% belwax.ru
TG median views 27 250 29 600 belwax.ru
Telegram positive reactions share 65.37% 63.16% kelian.ru

Odnoklassniki

belwax.ru leads 3:0
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
OK posts (period) 30 31 belwax.ru
OK likes (period) 520 535 belwax.ru
OK comments (period) 102 109 belwax.ru
OK reposts (period) 26 26 Tie

Dzen

Balanced, ties: 4
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
Dzen subs 81 012 81 089 belwax.ru
Publication rate 1.32 posts/day 1.32 posts/day Tie
Dzen VR (median) 0.99% 0.99% Tie
Dzen ER (median) 0.02% 0.02% Tie
IR (by views) 0.48% 0.48% Tie
LR (by views) 0.48% 0.47% kelian.ru

Twitter

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
For this platform, only presence can be compared so far.

Google Play

belwax.ru leads 1:0
Comparison period: last 28 days on both sides
kelian.ru Platform page belwax.ru Platform page
Metric kelian.ru belwax.ru Winner
Android installs 10 000 000 10 000 000 Tie
Android rating 4.51 4.51 Tie
Android ratings count 283 928 284 006 belwax.ru