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Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.
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Comparison period
Same period: last 28 daysCross-brand summary
| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| Platforms with data | 6 | 5 | kubaninstrument.ru |
| Content platforms | 3 | 4 | shop.thermex.ru |
| App platforms | 3 | 1 | kubaninstrument.ru |
| Median publishing rate | 1.32 / day | — | — |
| Median relative reach | 8.49% | — | — |
| Median engagement | 15.28% | — | — |
| Best app rating | 3.67 | — | — |
Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.
kubaninstrument.ru
Platform profileshop.thermex.ru
Platform profile- Largest audience
- Google Play — 50 000 descriptive only
| Platform | Audience | Activity | Reach | Engagement | App rating |
|---|---|---|---|---|---|
| VK | 12 969 | — | — | — | — |
| Telegram | 459 | — | — | — | — |
| Dzen | 124 | — | — | — | — |
| RUTUBE | 63 | — | — | — | — |
| Google Play | 50 000 | — | — | — | — |
Platform set
All shared platforms
Shared: Site
Shared: VK
Shared: Telegram
Shared: Dzen
Shared: Google Play
Shared: App Store
kubaninstrument.ru Only: RuStore
shop.thermex.ru Only: Odnoklassniki
shop.thermex.ru Only: YouTube
shop.thermex.ru Only: RUTUBE
Site
Only platform presence can be compared for now.| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| For this platform, only presence can be compared so far. | |||
VK
kubaninstrument.ru leads 1:0| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| VK subscribers | 14 577 | 12 969 | kubaninstrument.ru |
| Publication rate | 1.32 posts/day | — | — |
| IR (by views) | 7.98% | — | — |
| LR (by views) | 4.78% | — | — |
| Total VK video views | 23 759 | — | — |
| Total VK video comments | 224 | — | — |
kubaninstrument.ru
Top publications
-
Лучшее видео
4 792vk.com/video-112276780_456241060
-
Лучший комментарий
188vk.com/video-112276780_456241060
-
Top by views
4792vk.com/video-112276780_456241060
Other signals
- Best day
- By mean: Tuesday; By median: Tuesday
shop.thermex.ru
No additional content signals are available for this side yet.
Telegram
kubaninstrument.ru leads 1:0| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| TG subs | 2 640 | 459 | kubaninstrument.ru |
| Publication rate | 1.93 posts/day | — | — |
| TG VR (median) | 15.30% | — | — |
| TG median views | 404 | — | — |
| Telegram positive reactions share | 88.69% | — | — |
Dzen
kubaninstrument.ru leads 1:0| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| Dzen subs | 298 | 124 | kubaninstrument.ru |
| Publication rate | 0.5 posts/day | — | — |
| Dzen VR (median) | 1.68% | — | — |
| Dzen ER (median) | 0.34% | — | — |
| IR (by views) | 22.58% | — | — |
| LR (by views) | 22.58% | — | — |
Google Play
shop.thermex.ru leads 1:0| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| Android installs | 1 000 | 50 000 | shop.thermex.ru |
App Store
Metrics are available only partially| Metric | kubaninstrument.ru | shop.thermex.ru | Winner |
|---|---|---|---|
| For this platform, only presence can be compared so far. | |||
kubaninstrument.ru
Related lists
shop.thermex.ru
No additional content signals are available for this side yet.