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Comparison period

Same period: last 28 days
mygiftcard.ru: last 28 days hyggeland.ru: last 28 days Snapshot mygiftcard.ru: 26.03.2026 12:32 Snapshot hyggeland.ru: 25.03.2026 15:02
Headline hyggeland.ru wins more metric duels
Wins: mygiftcard.ru 1
Wins: hyggeland.ru 4
Metric duels 5

Cross-brand summary

Metric mygiftcard.ru hyggeland.ru Winner
Platforms with data 3 2 mygiftcard.ru
Content platforms 3 2 mygiftcard.ru
App platforms 0 0 Tie
Median publishing rate 0.04 / day 0.07 / day hyggeland.ru
Median relative reach — 308.24% —
Median engagement 0.49% 0.80% hyggeland.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

mygiftcard.ru

Platform profile
Most active platform
VK — 0.04 posts/day
Strongest engagement
VK — 0.49%
Largest audience
VK — 3 614 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 3 614 0.04 posts/day — 0.49% —
Dzen 48 — — — —

hyggeland.ru

Platform profile
Most active platform
Dzen — 0.07 posts/day
Strongest relative reach
Dzen — 308.24%
Strongest engagement
VK — 1.25%
Largest audience
VK — 2 789 descriptive only
Platform Audience Activity Reach Engagement App rating
Dzen 182 0.07 posts/day 308.24% 0.36% —
VK 2 789 0.07 posts/day — 1.25% —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Dzen Shared: Twitter mygiftcard.ru Only: Odnoklassniki hyggeland.ru Only: YouTube

VK

hyggeland.ru leads 3:1
Comparison period: last 28 days on both sides
mygiftcard.ru Platform page hyggeland.ru Platform page
Metric mygiftcard.ru hyggeland.ru Winner
VK subscribers 3 614 2 789 mygiftcard.ru
Publication rate 0.04 posts/day 0.07 posts/day hyggeland.ru
IR (by views) 0.49% 1.25% hyggeland.ru
LR (by views) 0.49% 1.25% hyggeland.ru
Total VK video views — 84 —

mygiftcard.ru

No additional content signals are available for this side yet.

hyggeland.ru

Top publications

Other signals

Best day
By mean: Wednesday; By median: Wednesday

Dzen

hyggeland.ru leads 1:0
Comparison period: last 28 days on both sides
mygiftcard.ru Platform page hyggeland.ru Platform page
Metric mygiftcard.ru hyggeland.ru Winner
Dzen subs 48 182 hyggeland.ru
Publication rate — 0.07 posts/day —
Dzen VR (median) — 308.24% —
Dzen ER (median) — 1.10% —
IR (by views) — 0.36% —
LR (by views) — 0.36% —