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Comparison period

Same period: last 28 days
naturalist.travel: last 28 days detiz.ru: last 28 days Snapshot naturalist.travel: 23.03.2026 15:27 Snapshot detiz.ru: 23.03.2026 21:05
Headline Metric duels are balanced
Wins: naturalist.travel 8
Wins: detiz.ru 8
Metric duels 16

Cross-brand summary

Metric naturalist.travel detiz.ru Winner
Platforms with data 3 5 detiz.ru
Content platforms 3 4 detiz.ru
App platforms 0 1 detiz.ru
Median publishing rate 0.61 / day 2.29 / day detiz.ru
Median relative reach 6.58% 4.99% naturalist.travel
Median engagement 5.05% 0.48% naturalist.travel
Best app rating — 4.51 —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

naturalist.travel

Platform profile
Most active platform
Telegram — 3.11 posts/day
Strongest relative reach
Telegram — 11.48%
Strongest engagement
Dzen — 5.97%
Largest audience
Telegram — 1 986 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 1 986 3.11 posts/day 11.48% 1.30% —
Dzen 687 0.54 posts/day 1.67% 5.97% —
VK 1 801 0.61 posts/day — 5.05% —

detiz.ru

Platform profile
Most active platform
VK — 3.64 posts/day
Strongest relative reach
Telegram — 8.99%
Strongest engagement
Telegram — 3.68%
Best app
Google Play — 4.51
Largest audience
Google Play — 10 000 000 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 306 000 2.29 posts/day 8.99% 3.68% —
Dzen 81 017 1.32 posts/day 0.99% 0.48% —
VK 466 064 3.64 posts/day — 0.45% —
Google Play 10 000 000 — — — 4.51

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram Shared: Dzen detiz.ru Only: Odnoklassniki detiz.ru Only: Twitter detiz.ru Only: Google Play

VK

detiz.ru leads 3:2
Comparison period: last 28 days on both sides
naturalist.travel Platform page detiz.ru Platform page
Metric naturalist.travel detiz.ru Winner
VK subscribers 1 801 466 064 detiz.ru
Publication rate 0.61 posts/day 3.64 posts/day detiz.ru
IR (by views) 5.05% 0.45% naturalist.travel
LR (by views) 4.86% 0.31% naturalist.travel
Total VK video views 1 113 805 138 detiz.ru
Total VK video comments — 441 —

naturalist.travel

Top publications

Other signals

Best day
By mean: Friday; By median: Friday

detiz.ru

Top publications

Other signals

Best day
By mean: Friday; By median: Friday

Words and phrases

Best words
сейчас такое когда увидеть
Worst words
прямо чтобы потому здесь можно короче
Worst words
авиасейлс

Telegram

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
naturalist.travel Platform page detiz.ru Platform page
Metric naturalist.travel detiz.ru Winner
TG subs 1 986 306 000 detiz.ru
Publication rate 3.11 posts/day 2.29 posts/day naturalist.travel
TG VR (median) 11.48% 8.99% naturalist.travel
IR (by views) 1.30% 3.68% detiz.ru
TG median views 228 27 500 detiz.ru
Telegram positive reactions share 77.89% 65.58% naturalist.travel

naturalist.travel

Words and phrases

Best words
можно wi-fi забронировать которые отдых
Worst words
марта выбирайте время

detiz.ru

No additional content signals are available for this side yet.

Dzen

naturalist.travel leads 3:2
Comparison period: last 28 days on both sides
naturalist.travel Platform page detiz.ru Platform page
Metric naturalist.travel detiz.ru Winner
Dzen subs 687 81 017 detiz.ru
Publication rate 0.54 posts/day 1.32 posts/day detiz.ru
Dzen VR (median) 1.67% 0.99% naturalist.travel
Dzen ER (median) — 0.02% —
IR (by views) 5.97% 0.48% naturalist.travel
LR (by views) 5.97% 0.47% naturalist.travel