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Comparison period

Same period: last 28 days
sklad-holoda.ru: last 28 days hl-group.ru: last 28 days Snapshot sklad-holoda.ru: 26.03.2026 10:51 Snapshot hl-group.ru: 24.03.2026 22:49
Headline sklad-holoda.ru wins more metric duels
Wins: sklad-holoda.ru 4
Wins: hl-group.ru 3
Metric duels 7

Cross-brand summary

Metric sklad-holoda.ru hl-group.ru Winner
Platforms with data 2 4 hl-group.ru
Content platforms 2 4 hl-group.ru
App platforms 0 0 Tie
Median publishing rate 0.66 / day 0.63 / day sklad-holoda.ru
Median relative reach 1.64% 31.15% hl-group.ru
Median engagement 0.57% 5.99% hl-group.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

sklad-holoda.ru

Platform profile
Most active platform
VK — 0.89 posts/day
Strongest relative reach
Dzen — 1.64%
Strongest engagement
VK — 0.57%
Largest audience
VK — 968 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 968 0.89 posts/day — 0.57% —
Dzen 122 0.43 posts/day 1.64% — —

hl-group.ru

Platform profile
Most active platform
RUTUBE — 1 video/day
Strongest relative reach
RUTUBE — 700.00%
Strongest engagement
Telegram — 7.23%
Largest audience
Telegram — 963 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 963 0.9 posts/day 31.15% 7.23% —
VK 848 0.36 posts/day — 4.75% —
Dzen 39 0.14 posts/day 5.13% — —
RUTUBE 1 1 video/day 700.00% — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Dzen hl-group.ru Only: Telegram hl-group.ru Only: RUTUBE hl-group.ru Only: App Store

VK

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
sklad-holoda.ru Platform page hl-group.ru Platform page
Metric sklad-holoda.ru hl-group.ru Winner
VK subscribers 968 848 sklad-holoda.ru
Publication rate 0.89 posts/day 0.36 posts/day sklad-holoda.ru
IR (by views) 0.57% 4.75% hl-group.ru
LR (by views) 0.45% 4.65% hl-group.ru
Total VK video views — 3 151 —

sklad-holoda.ru

No additional content signals are available for this side yet.

Dzen

sklad-holoda.ru leads 2:1
Comparison period: last 28 days on both sides
sklad-holoda.ru Platform page hl-group.ru Platform page
Metric sklad-holoda.ru hl-group.ru Winner
Dzen subs 122 39 sklad-holoda.ru
Publication rate 0.43 posts/day 0.14 posts/day sklad-holoda.ru
Dzen VR (median) 1.64% 5.13% hl-group.ru