Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.

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Comparison period

Same period: last 28 days
split-msk.ru: last 28 days zgm.ru: last 28 days Snapshot split-msk.ru: 25.03.2026 11:07 Snapshot zgm.ru: 26.03.2026 01:54
Headline Shared platforms exist, but metric duels are still limited
Wins: split-msk.ru 0
Wins: zgm.ru 0
Metric duels 0

Cross-brand summary

Metric split-msk.ru zgm.ru Winner
Platforms with data 0 4 zgm.ru
Content platforms 0 4 zgm.ru
App platforms 0 0 Tie
Median publishing rate 0.25 / day
Median relative reach 75.55%
Median engagement 3.73%
Best app rating

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

split-msk.ru

Platform profile
Value
There are no benchmarkable metrics for this platform yet.
Platform Audience Activity Reach Engagement App rating
There are no benchmarkable metrics for this platform yet.

zgm.ru

Platform profile
Most active platform
VK — 0.36 posts/day
Strongest relative reach
RUTUBE — 150.00%
Strongest engagement
VK — 3.73%
Largest audience
VK — 117 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 117 0.36 posts/day 3.73%
Dzen 91 0.14 posts/day 1.10%
RUTUBE 3 0.25 videos/day 150.00%
Telegram 23

Platform set

Site

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
Metric split-msk.ru zgm.ru Winner
For this platform, only presence can be compared so far.

Twitter

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
Metric split-msk.ru zgm.ru Winner
For this platform, only presence can be compared so far.