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Comparison period

Same period: last 28 days
zootovar-spb.ru: last 28 days petsmenu.ru: last 28 days Snapshot zootovar-spb.ru: 26.03.2026 01:50 Snapshot petsmenu.ru: 26.03.2026 13:08
Headline petsmenu.ru wins more metric duels
Wins: zootovar-spb.ru 5
Wins: petsmenu.ru 6
Metric duels 12

Cross-brand summary

Metric zootovar-spb.ru petsmenu.ru Winner
Platforms with data 3 5 petsmenu.ru
Content platforms 3 5 petsmenu.ru
App platforms 0 0 Tie
Median publishing rate 0.47 / day 1.00 / day petsmenu.ru
Median relative reach 36.92% 27.13% zootovar-spb.ru
Median engagement 5.42% 8.01% petsmenu.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

zootovar-spb.ru

Platform profile
Most active platform
Telegram — 0.49 posts/day
Strongest relative reach
Telegram — 36.92%
Strongest engagement
Telegram — 6.55%
Largest audience
VK — 5 609 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 826 0.49 posts/day 36.92% 6.55% —
VK 5 609 0.46 posts/day — 4.29% —
Dzen 32 — — — —

petsmenu.ru

Platform profile
Most active platform
Telegram — 1.04 posts/day
Strongest relative reach
Dzen — 32.69%
Strongest engagement
Telegram — 28.38%
Largest audience
Dzen — 592 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 51 1.04 posts/day 21.57% 28.38% —
Dzen 592 0.68 posts/day 32.69% 1.34% —
VK 87 1 post/day — 8.01% —
RUTUBE 4 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram Shared: Dzen petsmenu.ru Only: Odnoklassniki petsmenu.ru Only: RUTUBE

VK

petsmenu.ru leads 3:2
Comparison period: last 28 days on both sides
zootovar-spb.ru Platform page petsmenu.ru Platform page
Metric zootovar-spb.ru petsmenu.ru Winner
VK subscribers 5 609 87 zootovar-spb.ru
Publication rate 0.46 posts/day 1 post/day petsmenu.ru
IR (by views) 4.29% 8.01% petsmenu.ru
LR (by views) 3.74% 7.75% petsmenu.ru
Total VK video views 2 380 906 zootovar-spb.ru

petsmenu.ru

Top publications

Other signals

Best day
By mean: Saturday; By median: Saturday

Words and phrases

Best words
petsmenu
Worst words
petsмenu пэтсменю
Worst word pairs
пэтсменю petsмenu

Telegram

zootovar-spb.ru leads 3:2
Comparison period: last 28 days on both sides
zootovar-spb.ru Platform page petsmenu.ru Platform page
Metric zootovar-spb.ru petsmenu.ru Winner
TG subs 826 51 zootovar-spb.ru
Publication rate 0.49 posts/day 1.04 posts/day petsmenu.ru
TG VR (median) 36.92% 21.57% zootovar-spb.ru
IR (by views) 6.55% 28.38% petsmenu.ru
TG median views 305 11 zootovar-spb.ru
Telegram positive reactions share 100.00% 100.00% Tie

Dzen

petsmenu.ru leads 1:0
Comparison period: last 28 days on both sides
zootovar-spb.ru Platform page petsmenu.ru Platform page
Metric zootovar-spb.ru petsmenu.ru Winner
Dzen subs 32 592 petsmenu.ru
Publication rate — 0.68 posts/day —
Dzen VR (median) — 32.69% —
Dzen ER (median) — 0.68% —
IR (by views) — 1.34% —
LR (by views) — 1.34% —