afin.online — comparison by category
Benchmark scope: Онлайн-образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 417 | 65% |
| VK Video | No | 7 | 1% |
| Telegram | Yes | 289 | 45% |
| Odnoklassniki | No | 19 | 3% |
| YouTube | No | 29 | 4% |
| Dzen | Yes | 63 | 10% |
| RUTUBE | No | 43 | 7% |
| Threads | No | 1 | 0% |
| Google Play | No | 19 | 3% |
| App Store | No | 19 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 3 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 258 | 2 095 | skillbox.com · 428 653 | 328/378 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 180 | 1 255 | skyeng.ru · 131 000 | 141/276 |
| Publication rate | 0.57 posts/day | 0.95 / day | teamteam.top · 10.38 / day | 174/242 |
| TG VR (median) | 41.02% | 23.46% | atletiko.moscow · 251.26% | 66/240 |
| IR (by views) | 2.81% | 2.71% | etalon.dance · 13.84% | 8/18 |
| TG median views | 484 | 358 | yudaevschool.ru · 12 200 | 101/240 |
| Telegram positive reactions share | 88.68% | 96.77% | akademias.ru · 100.00% | 160/231 |
Dzen
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 424 | 740 | skillbox.ru · 114 769 | 42/62 |
| Publication rate | 0.68 posts/day | 0.39 / day | nutrien-medical.com · 1.61 / day | 11/33 |
| Dzen VR (median) | 2.95% | 0.76% | schoolforfriends.ru · 60.00% | 7/32 |
| IR (by views) | 1.99% | 3.95% | litschool.pro · 170.59% | 20/28 |
| LR (by views) | 1.71% | 3.62% | litschool.pro · 170.59% | 22/28 |