artrusichi.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 36 | 6% |
| RUTUBE | Yes | 33 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 265 | 311 | z51.ru · 64 800 | 59/104 |
| Publication rate | 0.42 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 52/78 |
| TG VR (median) | 39.62% | 36.12% | hbada.ru · 433.33% | 38/78 |
| TG median views | 105 | 154 | mrdoors.ru · 3 390 | 49/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 7/70 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 956 | 385 | pushe.ru · 11 738 | 11/37 |
| Publication rate | 0.82 posts/day | 0.29 / day | bekasovo.ru · 1.14 / day | 2/17 |
| Dzen VR (median) | 2.14% | 1.95% | bobox.ru · 585.90% | 8/16 |
| IR (by views) | 1.25% | 1.41% | elbamebel.com · 63.16% | 7/12 |
| LR (by views) | 1.17% | 1.37% | elbamebel.com · 57.89% | 7/12 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 39 | 10 | cmt-shop.ru · 1 621 | 8/29 |
| Rutube videos | 345 | 146 | ligamac.ru · 2 349 | 9/34 |
| Total views | 1 | 137 | ligamac.ru · 567 | 11/11 |
| Publication rate | 1 video/day | 1.00 / day | stavros.ru · 53.00 / day | 4/11 |
| VR (median) | 2.56% | 135.96% | mebeli-salon.ru · 1000.00% | 10/10 |