atmosfera32.ru — comparison by category
Benchmark scope: Застройщики. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 373 | 49% |
| VK Video | No | 8 | 1% |
| Telegram | Yes | 265 | 35% |
| Odnoklassniki | No | 18 | 2% |
| YouTube | No | 26 | 3% |
| Dzen | Yes | 75 | 10% |
| RUTUBE | Yes | 52 | 7% |
| Google Play | No | 16 | 2% |
| App Store | No | 8 | 1% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 873 | 1 679 | dom.topshouse.ru · 157 197 | 132/357 |
| Publication rate | 0.71 posts/day | 0.43 / day | oberegvdom.ru · 8.50 / day | 31/249 |
| IR (by views) | 2.21% | 1.12% | биинэра.рф · 28.47% | 62/234 |
| LR (by views) | 1.62% | 0.91% | биинэра.рф · 24.81% | 67/229 |
| Total VK video views | 15 329 | 1 667 | devcent.ru · 940 338 | 17/165 |
| Total VK video comments | 4 | 3 | malinki-life.ru · 86 | 23/60 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 596 | 837 | pik.ru · 373 000 | 152/258 |
| Publication rate | 0.99 posts/day | 0.79 / day | citi-park.com · 4.53 / day | 75/218 |
| TG VR (median) | 54.70% | 33.84% | kp-albatross.ru · 163.95% | 50/217 |
| TG median views | 326 | 401 | pik.ru · 17 650 | 125/217 |
| Telegram positive reactions share | 100.00% | 98.67% | 1-ng.ru · 100.00% | 7/205 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 23 | 632 | pik.ru · 18 607 | 67/76 |
| Publication rate | 0.39 posts/day | 0.36 / day | oberegvdom.ru · 5.00 / day | 15/47 |
| Dzen VR (median) | 582.61% | 1.75% | atmosfera32.ru · 582.61% | 1/42 |
| IR (by views) | 0.12% | 1.60% | mortgage.finuslugi.ru · 16.00% | 28/28 |
| LR (by views) | 0.12% | 1.48% | svoedom.ru · 15.38% | 28/28 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 16 | ontario-pro.ru · 879 | 50/52 |
| Rutube videos | 233 | 103 | termodom-pnz.ru · 1 433 | 12/53 |