ayna-spb.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 3 | 20% |
| Dzen | No | 9 | 60% |
| RUTUBE | Yes | 7 | 47% |
| Google Play | No | 5 | 33% |
| App Store | No | 6 | 40% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 112 511 | 3 440 | prosv.ru · 283 699 | 2/12 |
| Publication rate | 1.14 posts/day | 0.75 / day | prosv.ru · 1.96 / day | 2/11 |
| IR (by views) | 1.90% | 1.90% | unicraft.org · 8.19% | 6/11 |
| LR (by views) | 1.21% | 1.21% | unicraft.org · 8.19% | 6/11 |
| Total VK video views | 131 003 | 1 546 | netology.ru · 254 256 | 2/10 |
| Total VK video comments | 209 | 24 | ayna-spb.ru · 209 | 1/5 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 24 700 | 14 248 | casinoboomerang.ru · 54 500 | 4/12 |
| Publication rate | 1.86 posts/day | 1.04 / day | casinoboomerang.ru · 2.07 / day | 2/12 |
| TG VR (median) | 8.42% | 19.70% | virtuozy-msk.ru · 53.58% | 10/12 |
| IR (by views) | 0.75% | 1.92% | franchise.fcdm.ru · 17.17% | 11/12 |
| TG median views | 2 080 | 1 000 | nn.top-academy.ru · 5 605 | 5/12 |
| Telegram positive reactions share | 100.00% | 95.53% | ayna-spb.ru · 100.00% | 1/12 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 552 | 796 | kolomejko.ru · 5 096 | 3/8 |
| Rutube videos | 178 | 865 | kolomejko.ru · 1 594 | 6/8 |
| Total views | 273 | 59 | prosv.ru · 814 | 2/5 |
| Publication rate | 0.19 videos/day | 0.38 / day | ranepa.ru · 1.11 / day | 4/5 |
| VR (median) | 2.21% | 6.82% | xn----btbgdcd6cnmtob4a5c.xn--p1ai · 14.00% | 4/4 |
| Like rate (median) | 10.57% | 7.67% | ayna-spb.ru · 10.57% | 1/2 |