biliard-expert.ru — comparison by category
Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 438 | 46% |
| VK Video | No | 5 | 1% |
| Telegram | Yes | 238 | 25% |
| Odnoklassniki | Yes | 27 | 3% |
| YouTube | No | 28 | 3% |
| Dzen | Yes | 83 | 9% |
| RUTUBE | Yes | 68 | 7% |
| Google Play | No | 33 | 3% |
| App Store | No | 30 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 5 | 1% |
Common gaps: VK Video , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 221 | 2 250 | khl.ru · 2 026 592 | 340/423 |
| Publication rate | 0.68 posts/day | 0.43 / day | razborkin.ru · 71.43 / day | 79/239 |
| IR (by views) | 71.91% | 1.91% | naimix.ru · 161.67% | 2/224 |
| LR (by views) | 50.31% | 1.50% | biliard-expert.ru · 50.31% | 1/222 |
| Total VK video views | 34 139 | 3 620 | khl.ru · 14 280 953 | 14/140 |
| Total VK video comments | 1 | 4 | khl.ru · 5 432 | 64/74 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 50 | 532 | donatov.net · 574 000 | 205/230 |
| Publication rate | 0.75 posts/day | 0.78 / day | khl.ru · 53.51 / day | 87/169 |
| TG VR (median) | 82.00% | 27.08% | extender24.ru · 122.70% | 13/169 |
| TG median views | 41 | 226 | khl.ru · 62 366 | 155/169 |
| Telegram positive reactions share | 56.25% | 95.65% | arctland.moscow · 100.00% | 149/155 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 11 | 11 | tentorium.ru · 41 | 13/27 |
| OK likes (period) | 6 | 15 | tentorium.ru · 427 | 13/18 |
Dzen
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 14 | 321 | cvetok.shop · 249 078 | 76/83 |
| Publication rate | 0.57 posts/day | 0.41 / day | khl.ru · 5.07 / day | 15/50 |
| Dzen VR (median) | 46.43% | 3.25% | levrana.ru · 4208.93% | 5/46 |
| IR (by views) | 0.74% | 2.24% | gardencatalog.ru · 184.62% | 31/40 |
| LR (by views) | 0.74% | 2.02% | gardencatalog.ru · 176.92% | 31/40 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 29 | pop-music.ru · 3 194 | 61/67 |
| Rutube videos | 93 | 134 | pop-music.ru · 2 048 | 42/68 |
| Total views | 2 | 79 | pop-music.ru · 8 164 | 21/21 |
| Publication rate | 2 videos/day | 0.42 / day | realflame.ru · 48.06 / day | 5/21 |
| VR (median) | 100.00% | 16.56% | realflame.ru · 500.00% | 2/22 |