bisonstore.ru — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 390 | 58% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | No | 21 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | No | 48 | 7% |
| RUTUBE | Yes | 19 | 3% |
| Threads | No | 1 | 0% |
| Google Play | No | 31 | 5% |
| App Store | No | 20 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , Dzen , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 702 | 1 135 | hawk.ru · 282 000 | 175/280 |
| Publication rate | 0.7 posts/day | 1.02 / day | mazur-hall.ru · 208.79 / day | 149/223 |
| TG VR (median) | 36.47% | 19.62% | ispiria.ru · 212.50% | 60/222 |
| TG median views | 256 | 316 | hawk.ru · 43 100 | 121/222 |
| Telegram positive reactions share | 100.00% | 96.89% | aisedorashop.ru · 100.00% | 14/212 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 19 | 11 | vilatte.ru · 124 | 7/17 |
| Rutube videos | 89 | 46 | sportek.su · 525 | 7/20 |
| Total views | 61 | 61 | liostore.com · 92 | 2/3 |
| Publication rate | 1.94 videos/day | 1.94 / day | boroda-folk.ru · 2.00 / day | 2/3 |
| VR (median) | 44.74% | 250.00% | liostore.com · 1314.29% | 3/3 |
| Like rate (median) | 3.33% | 3.29% | bisonstore.ru · 3.33% | 1/2 |