blum-msk.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 58 | 24% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 15 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 582 | 1 097 | polaris.ru · 223 923 | 51/119 |
| Publication rate | 0.04 posts/day | 0.29 / day | higasi.ru · 2.71 / day | 72/75 |
| Total VK video views | 4 | 824 | polaris.ru · 412 841 | 54/54 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 192 | 299 | polaris.ru · 19 700 | 35/57 |
| Publication rate | 0.13 posts/day | 0.50 / day | orientalbar.ru · 2.00 / day | 46/46 |
| TG VR (median) | 41.15% | 36.72% | avnvent.ru · 300.00% | 20/44 |
| TG median views | 79 | 188 | fkm-anons.ru · 2 085 | 33/44 |
| Telegram positive reactions share | 100.00% | 100.00% | bbulvar.ru · 100.00% | 3/42 |