boobl-goom.ru — comparison by category
Benchmark scope: Товары для детей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 24 | 41% |
| VK Video | No | 1 | 2% |
| Telegram | Yes | 13 | 22% |
| Odnoklassniki | Yes | 1 | 2% |
| Dzen | No | 3 | 5% |
| RUTUBE | No | 5 | 9% |
| Google Play | Yes | 0 | 0% |
| App Store | Yes | 0 | 0% |
| RuStore | Yes | 0 | 0% |
| AppGallery | Yes | 0 | 0% |
Common gaps: VK Video , Dzen , RUTUBE
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 37 541 | 1 660 | hb-happybaby.com · 96 794 | 3/25 |
| Publication rate | 1.89 posts/day | 0.27 / day | boobl-goom.ru · 1.89 / day | 1/16 |
| IR (by views) | 0.59% | 3.98% | detimd.ru · 33.33% | 12/14 |
| LR (by views) | 0.36% | 2.35% | detimd.ru · 33.33% | 12/14 |
| Total VK video views | 7 168 | 2 901 | roxy-kids.ru · 12 509 | 4/13 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 750 | 198 | hb-happybaby.com · 12 900 | 3/14 |
| Publication rate | 1.2 posts/day | 0.67 / day | hb-happybaby.com · 2.99 / day | 3/12 |
| TG VR (median) | 24.19% | 43.62% | kosmo-kids.ru · 91.18% | 11/12 |
| TG median views | 907 | 131 | roxy-kids.ru · 1 890 | 3/12 |
| Telegram positive reactions share | 98.55% | 100.00% | bebefeliz.ru · 100.00% | 8/11 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 40 | 26 | boobl-goom.ru · 40 | 1/2 |