buro39.ru — comparison by category
Benchmark scope: Туроператоры и турагентства. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 230 | 47% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 158 | 32% |
| Odnoklassniki | No | 15 | 3% |
| YouTube | No | 9 | 2% |
| Dzen | No | 44 | 9% |
| RUTUBE | No | 12 | 2% |
| Google Play | No | 18 | 4% |
| App Store | No | 11 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 69 006 | 2 976 | travel.yandex.ru · 410 186 | 11/213 |
| Publication rate | 6.96 posts/day | 0.36 / day | buro39.ru · 6.96 / day | 1/153 |
| IR (by views) | 0.51% | 1.81% | naturetime.ru · 49.12% | 131/145 |
| LR (by views) | 0.39% | 1.47% | naturetime.ru · 49.12% | 129/141 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 34 400 | 788 | travel.yandex.ru · 509 000 | 3/157 |
| Publication rate | 4.43 posts/day | 0.78 / day | diveevo-tury.ru · 16.00 / day | 7/126 |
| TG VR (median) | 7.53% | 28.35% | kamchatkatracks.com · 120.00% | 110/123 |
| IR (by views) | 0.94% | 0.89% | svetlana-sochi.ru · 4.61% | 4/8 |
| TG median views | 2 590 | 251 | travel.yandex.ru · 17 000 | 5/123 |
| Telegram positive reactions share | 80.86% | 100.00% | 4-kurorta.ru · 100.00% | 105/118 |