dee-one.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | No | 106 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 36 | 6% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 292 | 1 115 | mnogomebeli.com · 362 425 | 39/231 |
| Publication rate | 0.82 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 15/115 |
| IR (by views) | 2.66% | 2.03% | svoe-mesto.com · 28.57% | 37/103 |
| LR (by views) | 1.48% | 1.83% | svoe-mesto.com · 28.57% | 61/102 |
Dzen
2 of 5 above median
Platform page
zen.yandex.ru/id/615eca01eee3d3409fb72008
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 310 | 385 | pushe.ru · 11 738 | 20/37 |
| Publication rate | 0.46 posts/day | 0.29 / day | bekasovo.ru · 1.14 / day | 6/17 |
| Dzen VR (median) | 36.86% | 1.95% | bobox.ru · 585.90% | 2/16 |
| IR (by views) | 0.29% | 1.41% | elbamebel.com · 63.16% | 10/12 |
| LR (by views) | 0.29% | 1.37% | elbamebel.com · 57.89% | 10/12 |