dekalaser.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 117 | 1 272 | amediateka.ru · 326 650 | 104/192 |
| Publication rate | 0.39 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 61/131 |
| IR (by views) | 4.20% | 2.00% | megamedic.ru · 95.01% | 30/124 |
| LR (by views) | 3.95% | 1.69% | megamedic.ru · 29.71% | 29/122 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 110 | 890 | medicinadent.ru · 131 000 | 52/117 |
| Publication rate | 0.67 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 64/105 |
| TG VR (median) | 29.19% | 28.04% | arbatclinic.ru · 242.37% | 51/104 |
| IR (by views) | 1.88% | 2.64% | mediest.ru · 11.65% | 14/23 |
| TG median views | 324 | 270 | dr-ivashkov.com · 13 350 | 44/104 |
| Telegram positive reactions share | 81.18% | 97.17% | abc-medicina.com · 100.00% | 88/101 |
Dzen
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 262 | 410 | nazimova.com · 43 540 | 28/47 |
| Publication rate | 0.39 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 13/26 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 35 | 17 | rakhimkulova.com · 4 998 | 12/31 |
| Rutube videos | 368 | 116 | welding-zone.ru · 775 | 6/32 |