dioksid-gas.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | No | 25 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | Yes | 9 | 7% |
| Google Play | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Google Play
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 465 | 131 | kaoristore.ru · 327 227 | 19/50 |
| Publication rate | 0.29 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 10/23 |
| IR (by views) | 1.77% | 2.48% | kaoristore.ru · 26.86% | 13/19 |
| LR (by views) | 1.67% | 2.20% | kaoristore.ru · 24.03% | 12/18 |
| Total VK video views | 18 | 307 | kaoristore.ru · 3 964 864 | 13/14 |
Dzen
2 metrics are leading
Platform page
zen.yandex.ru/id/5ddcfd7911c0cc5b6d1259b3
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 339 | 380 | kaoristore.ru · 43 273 | 8/14 |
| Publication rate | 0.11 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 8/10 |
| Dzen VR (median) | 2.65% | 40.20% | gidrolock.ru · 633.84% | 5/8 |
| IR (by views) | 3.23% | 1.14% | dioksid-gas.ru · 3.23% | 1/6 |
| LR (by views) | 3.23% | 1.14% | dioksid-gas.ru · 3.23% | 1/6 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 4 | 9 | gubkin.ru · 2 833 | 8/9 |
| Rutube videos | 33 | 224 | gubkin.ru · 814 | 7/10 |