disco.market — comparison by category
Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 438 | 46% |
| VK Video | No | 5 | 1% |
| Telegram | Yes | 238 | 25% |
| Odnoklassniki | No | 28 | 3% |
| YouTube | No | 28 | 3% |
| Dzen | Yes | 83 | 9% |
| RUTUBE | Yes | 68 | 7% |
| Google Play | No | 33 | 3% |
| App Store | No | 30 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 5 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 335 | 2 250 | khl.ru · 2 026 592 | 181/423 |
| Publication rate | 0.36 posts/day | 0.43 / day | razborkin.ru · 71.43 / day | 134/239 |
| IR (by views) | 5.69% | 1.91% | naimix.ru · 161.67% | 24/224 |
| LR (by views) | 4.29% | 1.50% | biliard-expert.ru · 50.31% | 31/222 |
Telegram
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 690 | 532 | donatov.net · 574 000 | 45/230 |
| Publication rate | 0.88 posts/day | 0.78 / day | khl.ru · 53.51 / day | 72/169 |
| TG VR (median) | 41.73% | 27.08% | extender24.ru · 122.70% | 52/169 |
| IR (by views) | 2.56% | 2.56% | zpmos.ru · 20.35% | 11/21 |
| TG median views | 1 540 | 226 | khl.ru · 62 366 | 20/169 |
| Telegram positive reactions share | 91.91% | 95.65% | arctland.moscow · 100.00% | 95/155 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 172 | 321 | cvetok.shop · 249 078 | 21/83 |
| Publication rate | 0.43 posts/day | 0.41 / day | khl.ru · 5.07 / day | 24/50 |
| Dzen VR (median) | 0.30% | 3.25% | levrana.ru · 4208.93% | 42/46 |
| Dzen ER (median) | 0.04% | 0.19% | levrana.ru · 14.29% | 24/25 |
| IR (by views) | 9.09% | 2.24% | gardencatalog.ru · 184.62% | 11/40 |
| LR (by views) | 9.09% | 2.02% | gardencatalog.ru · 176.92% | 11/40 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 268 | 29 | pop-music.ru · 3 194 | 11/67 |
| Rutube videos | 36 | 134 | pop-music.ru · 2 048 | 55/68 |