discount.krona.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | Yes | 2 | 13% |
| Dzen | No | 9 | 60% |
| RUTUBE | No | 7 | 47% |
| Google Play | No | 4 | 27% |
| App Store | No | 4 | 27% |
| RuStore | No | 1 | 7% |
Common gaps: Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 104 | 908 | polaris.ru · 223 923 | 5/16 |
| Publication rate | 0.21 posts/day | 0.38 / day | kuhnipark.ru · 1.29 / day | 12/14 |
| IR (by views) | 0.98% | 2.68% | kuhnipark.ru · 33.91% | 10/13 |
| LR (by views) | 0.98% | 1.89% | kuhnipark.ru · 17.53% | 9/13 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 330 | 637 | polaris.ru · 19 700 | 4/14 |
| Publication rate | 0.85 posts/day | 0.57 / day | vipfish.ru · 1.14 / day | 4/12 |
| TG VR (median) | 4.46% | 30.94% | fkm-anons.ru · 70.68% | 11/12 |
| IR (by views) | 6.97% | 3.40% | fkm-anons.ru · 61.48% | 4/12 |
| TG median views | 104 | 258 | fkm-anons.ru · 2 085 | 9/12 |
| Telegram positive reactions share | 84.09% | 99.62% | bbulvar.ru · 100.00% | 10/12 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 6 | 8 | polaris.ru · 11 | 3/3 |
| OK likes (period) | 29 | 18 | discount.krona.ru · 29 | 1/3 |
| OK reposts (period) | 3 | 2 | discount.krona.ru · 3 | 1/2 |