dplintus.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | No | 95 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | No | 36 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 318 | 651 | new.claustrophobia.com · 60 035 | 70/186 |
| Publication rate | 0.14 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 56/91 |
| IR (by views) | 5.47% | 2.46% | lucido.eu · 64.26% | 17/78 |
| LR (by views) | 4.92% | 2.33% | lucido.eu · 64.15% | 17/76 |
Dzen
2 of 5 above median
Platform page
zen.yandex.ru/id/62398b1724f9ba7243b2b3ae
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 778 | 189 | moscow.petrovich.ru · 15 197 | 9/39 |
| Publication rate | 0.25 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 16/21 |
| Dzen VR (median) | 4.88% | 4.54% | stroy-resurs.ru · 33.33% | 9/18 |
| IR (by views) | 0.30% | 0.95% | stroy-resurs.ru · 550.00% | 9/13 |
| LR (by views) | 0.28% | 0.84% | stroy-resurs.ru · 525.00% | 9/13 |