education.yandex.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 3 | 20% |
| Dzen | No | 9 | 60% |
| RUTUBE | No | 7 | 47% |
| Google Play | No | 5 | 33% |
| App Store | No | 6 | 40% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 140 423 | 3 440 | prosv.ru · 283 699 | 2/12 |
| Publication rate | 0.54 posts/day | 0.64 / day | prosv.ru · 1.96 / day | 8/11 |
| IR (by views) | 0.20% | 1.38% | unicraft.org · 8.19% | 11/11 |
| LR (by views) | 0.11% | 0.94% | unicraft.org · 8.19% | 11/11 |
| Total VK video views | 2 563 | 1 546 | netology.ru · 254 256 | 4/10 |
| Total VK video comments | 2 | 22 | kolomejko.ru · 105 | 5/5 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 35 900 | 14 248 | casinoboomerang.ru · 54 500 | 3/12 |
| Publication rate | 1.27 posts/day | 1.04 / day | casinoboomerang.ru · 2.07 / day | 5/12 |
| TG VR (median) | 11.11% | 19.70% | virtuozy-msk.ru · 53.58% | 9/12 |
| IR (by views) | 0.91% | 1.92% | franchise.fcdm.ru · 17.17% | 11/12 |
| TG median views | 3 990 | 1 000 | nn.top-academy.ru · 5 605 | 3/12 |
| Telegram positive reactions share | 74.93% | 92.30% | nutrien-medical.com · 100.00% | 11/12 |