eli-estate.ru — comparison by category
Benchmark scope: Застройщики. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 373 | 49% |
| VK Video | No | 8 | 1% |
| Telegram | Yes | 265 | 35% |
| Odnoklassniki | No | 18 | 2% |
| YouTube | No | 26 | 3% |
| Dzen | No | 76 | 10% |
| RUTUBE | Yes | 52 | 7% |
| Google Play | No | 16 | 2% |
| App Store | No | 8 | 1% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 679 | 1 679 | dom.topshouse.ru · 157 197 | 178/357 |
| Publication rate | 1.25 posts/day | 0.43 / day | oberegvdom.ru · 8.50 / day | 7/249 |
| IR (by views) | 7.22% | 1.12% | биинэра.рф · 28.47% | 7/234 |
| LR (by views) | 6.35% | 0.91% | биинэра.рф · 24.81% | 8/229 |
| Total VK video views | 27 261 | 1 667 | devcent.ru · 940 338 | 13/165 |
| Total VK video comments | 66 | 3 | malinki-life.ru · 86 | 3/60 |
RUTUBE
2 of 5 above median
Platform page
rutube.ru/channel/30528510/videos
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 77 | 16 | ontario-pro.ru · 879 | 7/52 |
| Rutube videos | 93 | 103 | termodom-pnz.ru · 1 433 | 28/53 |
| Total views | 25 | 46 | maxi-life.ru · 3 421 | 15/22 |
| Publication rate | 1.95 videos/day | 1.00 / day | xn--j1aefbn.life · 6.00 / day | 7/22 |
| VR (median) | 16.23% | 51.43% | gkskat.ru · 1923.08% | 17/23 |