elsinor.ru — comparison by category

Brand Overview

Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 579

Metrics ready for comparison 16

Platforms with data 3

Rank by platform count 30/580

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	239	41%
VK Video	No	2	0%
Telegram	Yes	105	18%
Odnoklassniki	No	18	3%
YouTube	No	13	2%
Dzen	Yes	36	6%
RUTUBE	No	34	6%
Google Play	No	2	0%
App Store	No	2	0%

Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store

6 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	13 121	1 115	mnogomebeli.com · 362 425	28/231
Publication rate	0.86 posts/day	0.29 / day	vrn.mebel-ekonom31.ru · 6.82 / day	13/115
IR (by views)	11.93%	2.03%	svoe-mesto.com · 28.57%	5/103
LR (by views)	6.42%	1.83%	svoe-mesto.com · 28.57%	11/102
Total VK video views	14 483	814	z51.ru · 1 317 343	10/76
Total VK video comments	211	2	z51.ru · 428	3/26

1 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	300	311	z51.ru · 64 800	55/104
Publication rate	1.14 posts/day	0.55 / day	hbada.ru · 4.00 / day	19/78
TG VR (median)	27.67%	36.12%	hbada.ru · 433.33%	48/78
TG median views	83	154	mrdoors.ru · 3 390	57/78
Telegram positive reactions share	80.00%	100.00%	21vekst.ru · 100.00%	58/70

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	779	385	pushe.ru · 11 738	14/37
Publication rate	0.71 posts/day	0.29 / day	bekasovo.ru · 1.14 / day	4/17
Dzen VR (median)	3.34%	1.95%	bobox.ru · 585.90%	7/16
IR (by views)	0.12%	1.41%	elbamebel.com · 63.16%	12/12
LR (by views)	0.12%	1.37%	elbamebel.com · 57.89%	12/12