emsclinic.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 560 | 1 272 | amediateka.ru · 326 650 | 49/192 |
| Publication rate | 0.36 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 67/131 |
| IR (by views) | 1.43% | 2.00% | megamedic.ru · 95.01% | 75/124 |
| LR (by views) | 1.38% | 1.69% | megamedic.ru · 29.71% | 72/122 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 372 | 890 | medicinadent.ru · 131 000 | 81/117 |
| Publication rate | 0.48 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 78/105 |
| TG VR (median) | 46.51% | 28.04% | arbatclinic.ru · 242.37% | 22/104 |
| TG median views | 173 | 270 | dr-ivashkov.com · 13 350 | 69/104 |
| Telegram positive reactions share | 99.19% | 97.17% | abc-medicina.com · 100.00% | 42/101 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/62287ee13800b44ce5c7b2c8
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 450 | 410 | nazimova.com · 43 540 | 22/47 |
| Publication rate | 0.07 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 22/26 |
| Dzen VR (median) | 3.44% | 0.52% | g-mc.ru · 25.47% | 6/24 |
| Dzen ER (median) | 0.78% | 0.07% | emsclinic.ru · 0.78% | 1/9 |
| IR (by views) | 22.58% | 1.72% | kdc.clinic · 200.00% | 2/14 |
| LR (by views) | 22.58% | 1.41% | kdc.clinic · 200.00% | 2/14 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 14 | 17 | rakhimkulova.com · 4 998 | 18/31 |
| Rutube videos | 76 | 116 | welding-zone.ru · 775 | 21/32 |
| Total views | 10 | 16 | rakhimkulova.com · 7 614 | 10/14 |
| Publication rate | 1 video/day | 0.89 / day | bleskmed.ru · 7.00 / day | 5/14 |
| VR (median) | 71.43% | 20.25% | 3z.ru · 200.00% | 4/13 |