eplaza.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | Yes | 4 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | No | 21 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 500 | 403 | istudio-shop.ru · 248 526 | 17/48 |
| Publication rate | 0.46 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 26/33 |
| TG VR (median) | 15.27% | 25.33% | prompylesos.ru · 193.90% | 23/31 |
| IR (by views) | 4.84% | 1.72% | eplaza.ru · 4.84% | 1/4 |
| TG median views | 229 | 374 | 5element.by · 27 100 | 19/31 |
| Telegram positive reactions share | 92.86% | 94.24% | elementleasing.ru · 100.00% | 16/28 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 1 | 9 | imperiatechno.ru · 40 | 5/5 |
| OK likes (period) | 1 | 30 | imperiatechno.ru · 283 | 4/4 |