evelux.ru — comparison by category

Brand Overview

Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 261

Metrics ready for comparison 14

Platforms with data 4

Rank by platform count 8/262

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	94	36%
Telegram	Yes	47	18%
Odnoklassniki	Yes	4	2%
YouTube	No	5	2%
Dzen	Yes	23	9%
RUTUBE	No	21	8%
Google Play	No	5	2%
App Store	No	5	2%
RuStore	No	1	0%
AppGallery	No	2	1%

Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	22 708	1 518	cenalom.ru · 200 628	10/93
Publication rate	0.46 posts/day	0.29 / day	ixbt.com · 71.43 / day	16/49
IR (by views)	0.71%	1.54%	lex1.ru · 15.12%	31/43
LR (by views)	0.59%	1.29%	lex1.ru · 13.33%	31/42

1 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 370	403	istudio-shop.ru · 248 526	18/48
Publication rate	0.5 posts/day	0.97 / day	imarket-orenburg.ru · 5.21 / day	23/33
TG VR (median)	8.03%	25.33%	prompylesos.ru · 193.90%	28/31
TG median views	110	374	5element.by · 27 100	22/31
Telegram positive reactions share	91.43%	94.24%	elementleasing.ru · 100.00%	19/28

1 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	9	9	imperiatechno.ru · 40	3/5
OK likes (period)	6	30	imperiatechno.ru · 283	3/4

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	52	40	ixbt.com · 200 247	10/24
Publication rate	0.32 posts/day	0.32 / day	ixbt.com · 7.14 / day	6/11
Dzen VR (median)	5.77%	0.68%	evelux.ru · 5.77%	1/9