exxpert.ru — comparison by category
Benchmark scope: Украшения. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 59 | 38% |
| Telegram | Yes | 36 | 23% |
| Odnoklassniki | No | 8 | 5% |
| YouTube | No | 3 | 2% |
| Dzen | No | 10 | 6% |
| RUTUBE | No | 1 | 1% |
| Google Play | No | 7 | 5% |
| App Store | No | 4 | 3% |
| RuStore | No | 5 | 3% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 870 | 3 418 | atelier.sokolov.ru · 2 793 178 | 44/57 |
| Publication rate | 0.43 posts/day | 0.46 / day | diamant-online.ru · 2.96 / day | 18/34 |
| IR (by views) | 5.49% | 1.92% | hockey-jewelry.ru · 25.00% | 7/34 |
| LR (by views) | 5.49% | 1.71% | hockey-jewelry.ru · 25.00% | 4/34 |
| Total VK video views | 59 | 3 750 | zoloto585.ru · 132 207 | 21/24 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 244 | 709 | zoloto585.ru · 20 200 | 28/37 |
| Publication rate | 1.14 posts/day | 0.95 / day | lombard-exclusive.ru · 7.00 / day | 13/29 |
| TG VR (median) | 22.13% | 23.76% | delta.market · 224.44% | 16/29 |
| TG median views | 54 | 202 | zolotoshow.ru · 4 190 | 27/29 |
| Telegram positive reactions share | 83.33% | 95.55% | cokgold.ru · 100.00% | 19/26 |