finestra.biz — comparison by category

Brand Overview

Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 583

Metrics ready for comparison 14

Platforms with data 3

Rank by platform count 26/584

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	193	33%
VK Video	No	2	0%
Telegram	Yes	94	16%
Odnoklassniki	Yes	12	2%
YouTube	No	13	2%
Dzen	No	40	7%
RUTUBE	No	36	6%
Google Play	No	9	2%
App Store	No	5	1%
RuStore	No	5	1%
AppGallery	No	2	0%

Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	20 679	651	new.claustrophobia.com · 60 035	11/186
Publication rate	0.5 posts/day	0.25 / day	ekaterinburg.yobidoyobi.ru · 2.14 / day	21/91
IR (by views)	0.38%	2.46%	lucido.eu · 64.26%	73/78
LR (by views)	0.28%	2.33%	lucido.eu · 64.15%	70/76
Total VK video views	3 694	544	xn----rtbkaglgi.xn--p1ai · 851 829	16/49
Total VK video comments	2	2	xn----rtbkaglgi.xn--p1ai · 67	8/16

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	407	250	ekaterinburg.yobidoyobi.ru · 77 300	39/94
Publication rate	0.47 posts/day	0.72 / day	yobidoyobi.ru · 2.96 / day	44/64
TG VR (median)	47.91%	41.23%	acril.pro · 362.44%	25/64
TG median views	195	196	irkutsk.yobidoyobi.ru · 4 805	33/64
Telegram positive reactions share	94.29%	100.00%	acril.pro · 100.00%	42/59

1 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	7	12	alta-profil.ru · 44	9/12
OK likes (period)	4	4	alta-profil.ru · 132	5/10
OK comments (period)	1	3	alta-profil.ru · 5	2/2