fubag.ru — comparison by category

Brand Overview

Benchmark scope: Автозапчасти и расходники. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 236

Metrics ready for comparison 19

Platforms with data 4

Rank by platform count 6/237

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	76	32%
Telegram	Yes	32	14%
Odnoklassniki	No	3	1%
YouTube	Yes	5	2%
Dzen	Yes	16	7%
RUTUBE	No	14	6%
Google Play	No	2	1%
App Store	No	2	1%
RuStore	No	2	1%

Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , RuStore

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	20 343	1 484	lukoil-shop.com · 56 611	4/75
Publication rate	0.25 posts/day	0.29 / day	armtek.ru · 1.46 / day	22/39
IR (by views)	4.31%	1.75%	ar-nk.ru · 51.69%	8/34
LR (by views)	3.95%	1.17%	ar-nk.ru · 39.58%	8/34
Total VK video views	5 360	5 190	ar-nk.ru · 1 425 150	13/26
Total VK video comments	1	7	anna-maria-coach.ru · 166	13/13

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 990	354	pvvk.ru · 11 100	6/32
Publication rate	0.21 posts/day	0.50 / day	pvvk.ru · 1.39 / day	22/23
TG VR (median)	10.60%	44.79%	vin-avto1.ru · 309.09%	21/23
TG median views	211	174	trusty-tools.ru · 1 980	10/23
Telegram positive reactions share	66.67%	97.75%	aga-products.ru · 100.00%	19/20

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
YT subs	133 000	36 100	fubag.ru · 133 000	1/3
Videos	207	207	armtek.ru · 609	2/3
Total views	22 932 743	22 932 743	armtek.ru · 43 036 673	2/3

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	2 714	571	pvvk.ru · 5 178	2/17
Publication rate	0.25 posts/day	0.14 / day	pvvk.ru · 1.14 / day	3/13
Dzen VR (median)	0.39%	1.10%	lukoil-shop.com · 23.53%	8/11
IR (by views)	1.27%	6.76%	sinteclubricants.ru · 100.00%	9/9
LR (by views)	1.27%	3.36%	cool-stream.ru · 80.00%	9/9