gdpquadrat.com — comparison by category

Brand Overview

Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 357

Metrics ready for comparison 17

Platforms with data 4

Rank by platform count 17/358

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	135	38%
Telegram	Yes	90	25%
Odnoklassniki	No	19	5%
YouTube	No	5	1%
Dzen	Yes	32	9%
RUTUBE	Yes	13	4%
Google Play	No	20	6%
App Store	No	13	4%
RuStore	No	20	6%
AppGallery	No	15	4%

Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	495	1 853	sberbank.ru · 3 319 526	84/118
Publication rate	0.25 posts/day	0.39 / day	tarocards.ru · 2.71 / day	53/76
IR (by views)	3.53%	1.43%	faktoria-print.ru · 45.78%	17/72
LR (by views)	3.53%	1.16%	faktoria-print.ru · 45.78%	10/70

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	240	1 290	vtb.ru · 458 000	65/81
Publication rate	0.45 posts/day	0.76 / day	genevan.ru · 11.00 / day	48/64
TG VR (median)	42.92%	27.10%	cartelye.ru · 136.97%	13/64
TG median views	103	644	vtb.ru · 163 000	54/64
Telegram positive reactions share	94.44%	92.49%	beregsol.ru · 100.00%	27/59

3 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	31	648	banki.ru · 219 668	28/33
Publication rate	0.07 posts/day	0.14 / day	sravni.ru · 7.11 / day	14/16
Dzen VR (median)	3.23%	0.92%	hyggeland.ru · 308.24%	5/14
Dzen ER (median)	1.61%	0.17%	gdpquadrat.com · 1.61%	1/5
IR (by views)	100.00%	3.32%	gdpquadrat.com · 100.00%	1/14
LR (by views)	100.00%	3.17%	gdpquadrat.com · 100.00%	1/14

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	2	8	lp.psbank.ru · 2 851	11/14
Rutube videos	6	110	ib.psbank.ru · 971	11/13