hl-group.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | Yes | 15 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 848 | 848 | cargo.rzd.ru · 521 593 | 53/105 |
| Publication rate | 0.36 posts/day | 0.34 / day | trans.ru · 3.61 / day | 26/56 |
| IR (by views) | 4.75% | 1.39% | transoff.ru · 50.00% | 7/46 |
| LR (by views) | 4.65% | 1.30% | transoff.ru · 33.33% | 7/44 |
| Total VK video views | 3 151 | 1 284 | cargo.rzd.ru · 117 197 | 10/32 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 963 | 240 | cargo.rzd.ru · 70 200 | 17/70 |
| Publication rate | 0.9 posts/day | 0.56 / day | severdv.pro · 12.00 / day | 18/50 |
| TG VR (median) | 31.15% | 37.71% | alltrucks.su · 236.66% | 30/50 |
| TG median views | 300 | 104 | cargo.rzd.ru · 6 250 | 14/50 |
| Telegram positive reactions share | 24.06% | 100.00% | avtostil26.ru · 100.00% | 43/44 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 39 | 122 | xleb-obor.ru · 21 499 | 16/21 |
| Publication rate | 0.14 posts/day | 0.18 / day | stslog.com · 2.18 / day | 11/15 |
| Dzen VR (median) | 5.13% | 3.54% | cdek-tk.ru · 122.67% | 6/14 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 15 | severdv.pro · 943 | 12/13 |
| Rutube videos | 14 | 61 | delta-market.ru · 459 | 13/16 |
| Total views | 7 | 10 | severdv.pro · 995 | 6/7 |
| Publication rate | 1 video/day | 1.00 / day | provent.ru · 1.84 / day | 4/8 |
| VR (median) | 700.00% | 39.51% | hl-group.ru · 700.00% | 1/8 |