hohman.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | Yes | 14 | 2% |
| Dzen | No | 86 | 11% |
| RUTUBE | Yes | 50 | 6% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 421 | 2 445 | monro24.ru · 893 673 | 201/400 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 162 | 661 | wildberries.ru · 541 000 | 166/216 |
| Publication rate | 0.2 posts/day | 0.81 / day | milfey-shop.ru · 8.91 / day | 175/179 |
| TG VR (median) | 95.06% | 24.49% | ss78.ru · 133.33% | 6/177 |
| TG median views | 154 | 258 | wildberries.ru · 45 700 | 110/177 |
| Telegram positive reactions share | 100.00% | 98.31% | alcaplast.shop · 100.00% | 30/173 |
YouTube
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 3 250 | 1 441 | xn--h1aeekjh.xn--p1ai · 11 800 | 5/12 |
| Videos | 134 | 269 | siberina.ru · 9 546 | 9/12 |
| Total views | 1 007 660 | 662 364 | xn--h1aeekjh.xn--p1ai · 1 690 988 | 5/12 |
| Publication rate | 1 video/day | 1.12 / day | bgznk.ru · 4.21 / day | 4/5 |
| VR (median) | 4.55% | 10.34% | lundenilona.ru · 84.96% | 5/6 |
| Like rate (median) | 2.03% | 1.73% | hohman.ru · 2.03% | 1/3 |
RUTUBE
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 46 | 12 | xn--80afdp5b4b.xn--p1ai · 1 569 | 16/45 |
| Rutube videos | 222 | 104 | basslev.ru · 8 787 | 16/51 |
| Total views | 21 | 30 | pro100kolesa.ru · 325 | 8/12 |
| Publication rate | 1 video/day | 1.00 / day | basslev.ru · 21.78 / day | 7/12 |
| VR (median) | 45.65% | 33.33% | pro100kolesa.ru · 250.00% | 3/11 |