hot-wifi.ru — comparison by category
Benchmark scope: Рестораны. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 136 | 50% |
| VK Video | No | 2 | 1% |
| Telegram | No | 94 | 35% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 8 | 3% |
| Dzen | Yes | 12 | 4% |
| RUTUBE | No | 8 | 3% |
| Google Play | No | 14 | 5% |
| App Store | No | 12 | 4% |
| RuStore | No | 4 | 1% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 908 | 1 588 | tommyfish.ru · 125 722 | 47/132 |
| Publication rate | 0.18 posts/day | 0.32 / day | gedzagroup.ru · 3.82 / day | 64/90 |
| IR (by views) | 1.57% | 1.93% | m111.rvbar.ru · 54.68% | 47/83 |
| LR (by views) | 1.18% | 1.52% | m111.rvbar.ru · 43.99% | 47/83 |
Dzen
3 metrics are leading
Platform page
zen.yandex.ru/id/5d2f3710f2df2500aec8f957
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 191 | 320 | restorating.ru · 4 959 | 9/13 |
| Publication rate | 0.18 posts/day | 0.11 / day | forest43.ru · 0.68 / day | 2/6 |
| Dzen VR (median) | 1.05% | 0.86% | forest43.ru · 9.60% | 3/6 |
| Dzen ER (median) | 0.52% | 0.27% | hot-wifi.ru · 0.52% | 1/2 |
| IR (by views) | 7.81% | 3.63% | hot-wifi.ru · 7.81% | 1/4 |
| LR (by views) | 6.25% | 3.63% | hot-wifi.ru · 6.25% | 1/4 |