icdmc.ru — comparison by category
Benchmark scope: Продуктовый ритейл и доставка. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 96 | 57% |
| Telegram | Yes | 57 | 34% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | No | 6 | 4% |
| Dzen | Yes | 15 | 9% |
| RUTUBE | Yes | 7 | 4% |
| Google Play | No | 8 | 5% |
| App Store | No | 6 | 4% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 41 199 | 1 628 | promo.loreal-paris.ru · 307 188 | 9/91 |
| Publication rate | 0.71 posts/day | 0.32 / day | imba.shop · 3.54 / day | 18/50 |
| IR (by views) | 0.83% | 2.25% | foodcity.ru · 16.43% | 38/45 |
| LR (by views) | 0.57% | 1.81% | foodcity.ru · 16.33% | 41/45 |
| Total VK video views | 19 371 | 1 079 | homosporin.ru · 245 864 | 5/33 |
| Total VK video comments | 7 | 6 | promo.loreal-paris.ru · 75 | 6/14 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 6 938 | 744 | finuslugi.ru · 59 900 | 11/58 |
| Publication rate | 2.04 posts/day | 0.85 / day | goodork.ru · 3.90 / day | 5/46 |
| TG VR (median) | 11.93% | 29.23% | miratorg.ru · 110.49% | 41/46 |
| TG median views | 828 | 277 | miratorg.ru · 11 608 | 14/46 |
| Telegram positive reactions share | 78.46% | 98.59% | 5dtech.pro · 100.00% | 42/44 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 294 | 745 | esh-derevenskoe.ru · 29 861 | 6/16 |
| Publication rate | 0.18 posts/day | 0.40 / day | sadovod.net · 1.54 / day | 5/6 |
| Dzen VR (median) | 0.12% | 0.14% | smart174.ru · 10.29% | 5/6 |
| IR (by views) | 16.67% | 16.67% | sadovod.net · 162.50% | 4/6 |
| LR (by views) | 16.67% | 15.00% | sadovod.net · 156.25% | 3/6 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 46 | 26 | m2-shop.ru · 205 | 3/8 |
| Rutube videos | 481 | 162 | icdmc.ru · 481 | 1/8 |