idilliohome.com — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 180 | 50% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | No | 43 | 12% |
| RUTUBE | No | 36 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 302 | 252 | weddingpost.ru · 375 000 | 51/107 |
| Publication rate | 0.42 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 54/81 |
| TG VR (median) | 48.68% | 40.25% | meko21.ru · 169.49% | 30/81 |
| TG median views | 147 | 147 | weddingpost.ru · 18 350 | 41/81 |
| Telegram positive reactions share | 91.07% | 97.74% | 77.steinrus.ru · 100.00% | 55/78 |