industriyakrasoty.ru — comparison by category

Brand Overview

Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog
Brands in category 774
Metrics ready for comparison 16
Platforms with data 5
Rank by platform count 7/775

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 408 53%
VK Video No 2 0%
Telegram Yes 220 28%
Odnoklassniki No 15 2%
YouTube No 15 2%
Dzen No 86 11%
RUTUBE Yes 50 6%
Google Play Yes 16 2%
App Store Yes 9 1%
RuStore No 8 1%
AppGallery No 2 0%

Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RuStore , AppGallery

Metric comparison by platform

VK

2 of 6 above median Platform page

vk.com/industriyakrasoty_ru

Metric Current Median Leader Rank
VK subscribers 22 719 2 445 monro24.ru · 893 673 54/400
Publication rate 0.86 posts/day 0.36 / day m.citystarwear.com · 6.00 / day 48/245
IR (by views) 0.99% 2.20% keune.ru · 60.85% 170/222
LR (by views) 0.90% 1.82% keune.ru · 57.32% 162/217
Total VK video views 1 173 2 097 monro24.ru · 3 136 781 90/149
Total VK video comments 2 4 siberina.ru · 29 286 55/76

Telegram

3 of 5 above median Platform page

t.me/inbeautyru

Metric Current Median Leader Rank
TG subs 1 470 661 wildberries.ru · 541 000 79/216
Publication rate 1 post/day 0.81 / day milfey-shop.ru · 8.91 / day 70/179
TG VR (median) 23.81% 24.49% ss78.ru · 133.33% 92/177
TG median views 350 258 wildberries.ru · 45 700 78/177
Telegram positive reactions share 80.27% 98.31% alcaplast.shop · 100.00% 152/173

Suggested competitors

микрос.рф · 6 shared platforms basslev.ru · 6 shared platforms gbcvet.ru · 6 shared platforms kora.ru · 6 shared platforms online.forda.ru · 6 shared platforms