kariguz.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 533 | 1 464 | ormatek.com · 117 937 | 42/64 |
| Publication rate | 0.36 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 21/34 |
| IR (by views) | 1.03% | 2.19% | энвио.рф · 22.44% | 27/31 |
| LR (by views) | 0.99% | 2.06% | amelistudio.com · 17.82% | 26/31 |
| Total VK video views | 109 | 1 748 | doncotton26.com · 37 802 | 19/22 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 134 | 524 | verinson.ru · 11 300 | 30/41 |
| Publication rate | 0.37 posts/day | 0.57 / day | perina-peroni.ru · 3.11 / day | 26/33 |
| TG VR (median) | 50.75% | 24.77% | elitkaufen.ru · 134.19% | 4/33 |
| TG median views | 68 | 192 | morpheusbed.ru · 1 340 | 26/33 |
| Telegram positive reactions share | 95.35% | 98.73% | elbikstudio.ru · 100.00% | 22/30 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 47 | 214 | ormatek.com · 2 019 | 9/14 |
| Publication rate | 0.11 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 10/11 |