kazsbenza.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | No | 14 | 11% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 812 | 131 | kaoristore.ru · 327 227 | 7/50 |
| Publication rate | 0.43 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 6/23 |
| IR (by views) | 1.08% | 2.48% | kaoristore.ru · 26.86% | 18/19 |
| LR (by views) | 1.08% | 2.20% | kaoristore.ru · 24.03% | 17/18 |
| Total VK video views | 279 | 307 | kaoristore.ru · 3 964 864 | 8/14 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 455 | 212 | kaoristore.ru · 32 200 | 7/25 |
| Publication rate | 0.44 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 10/17 |
| TG VR (median) | 58.68% | 60.85% | baltapress.ru · 131.97% | 11/17 |
| TG median views | 267 | 239 | gubkin.ru · 3 304 | 8/17 |
| Telegram positive reactions share | 100.00% | 100.00% | baltapress.ru · 100.00% | 5/17 |