khl.ru — brand overview

khl.ru. Comparable platforms: 5 of 7.

Analysis type: by brand Period: last 28 days Updated: 26.03.2026 21:43 Маркетплейсы
Platforms with data 7
Official links 7
Brands in category 951
Metrics ready for comparison 19

Position in category

By category By category

Strongest signals

Platform Metric Value Rank
Dzen Publication rate 5.07 posts/day 1/50
Telegram Publication rate 53.51 posts/day 1/169
Telegram TG median views 62 366 1/169

Needs attention

Platform Metric Value Status
Telegram Telegram positive reactions share 77.03% Below median
VK LR (by views) 0.80% Below median
VK IR (by views) 0.98% Below median

Platforms and metrics

VK

3 metrics are leading Metrics available

vk.com/khl

VK subscribers
2 026 592
Publication rate
35.21 posts/day
IR (by views)
0.98%
LR (by views)
0.80%
Total VK video views
14 280 953
Total VK video comments
5 432

Dzen

1 metrics are leading Metrics available

zen.yandex.ru/khl

Dzen subs
52 672
Publication rate
5.07 posts/day
IR (by views)
34.53%
LR (by views)
33.43%

Telegram

2 metrics are leading Metrics available

t.me/khl_official_telegram

TG subs
278 325
Publication rate
53.51 posts/day
TG VR (median)
22.41%
TG median views
62 366
Telegram positive reactions share
77.03%

Compare with competitor

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No shared overlap. Other brands are available but currently have no shared platforms (comparison will be limited).

Next step

Compare Telegram with a competitor

Telegram positive reactions share on Telegram needs attention right now. Comparing with tentorium.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: Telegram, Telegram positive reactions share, Below median, current value 77.03%.