khl.ru — brand overview

khl.ru. Comparable platforms: 5 of 7.

Analysis type: by brand Period: last 28 days Updated: 26.03.2026 21:43 Маркетплейсы
Platforms with data 7
Official links 7
Brands in category 15
Metrics ready for comparison 20

Position in category

By category Open benchmarks

Strongest signals

Platform Metric Value Rank
AppGallery Installs 217 608 1/2
Dzen Dzen subs 52 672 1/12
Dzen Publication rate 5.07 posts/day 1/10

Needs attention

Platform Metric Value Status
VK LR (by views) 0.80% Below median
VK IR (by views) 0.98% Below median
Telegram Telegram positive reactions share 77.03% Below median

Platforms and metrics

VK

4 metrics are leading Metrics available

vk.com/khl

VK subscribers
2 026 592
Publication rate
35.21 posts/day
IR (by views)
0.98%
LR (by views)
0.80%
Total VK video views
14 280 953
Total VK video comments
5 432

Dzen

2 metrics are leading Metrics available

dzen.ru/khl

Dzen subs
52 672
Publication rate
5.07 posts/day
IR (by views)
34.53%
LR (by views)
33.43%

Telegram

3 metrics are leading Metrics available

t.me/khl_official_telegram

TG subs
278 325
Publication rate
53.51 posts/day
TG VR (median)
22.41%
IR (by views)
1.69%
TG median views
62 366
Telegram positive reactions share
77.03%
Next step

Compare VK with a competitor

LR (by views) on VK needs attention right now. Comparing with biliard-expert.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: VK, LR (by views), Below median, current value 0.80%.